What Kinds of Video Content Should I Create for My Brand’s TikTok?

Video content is essential for your brand’s success. Click here to learn what kinds of video content you should create for your brand’s TikTok.

What Kinds of Video Content Should I Create for My Brand’s TikTok?

We’re sure you’ve heard of TikTok — the social media platform that’s taken the world by storm. It’s become a popular platform for brands to reach out to their target audience and increase brand awareness. It’s also great for content creators and influencers to grow their followings. While it might seem like just a silly video app, the decision to use TikTok as part of your brand’s content strategy is a smart one.

If you're wondering what kinds of video content you should create for your brand's TikTok, keep reading to discover some content ideas and hacks that will make your customers stop scrolling and pay attention to your brand.

1. Behind-the-Scenes Content

TikTok users love to see what goes on behind the scenes. You can create videos that show your team working on new products, preparing for events, or simply having fun in the office. This type of content can help humanize your brand and make it more relatable to your audience.

2. User-Generated Content

TikTok is all about user-generated content. You can encourage your followers to create videos using your products or services and share them on your brand's page. This can help increase engagement and create a sense of community around your brand. User-generated content is a type of content that is created by users rather than the brand itself. It can be anything from photos and videos to blog posts and reviews.

On TikTok, user-generated content has become a key component of the platform's success. By encouraging your followers to create videos using your products or services, you can tap into the power of user-generated content and leverage it to increase engagement and reach a wider audience.

The best part about user-generated content is that it's authentic and relatable, which can help build trust with your audience. If you're looking for ways to make your brand stand out on TikTok, consider incorporating user-generated content into your strategy.

Once you get the UGC you need, Novel can turn this content into shoppable video for your Shopify website. This combines video and product shopping into one!

3. Educational Content

TikTok users love to learn new things. You can create short-form videos that teach your audience something new about your industry or products. This can help position your brand as an expert in your field and increase your credibility.

Educational content is a great way to showcase your brand's expertise and provide value to your TikTok audience. You can create short videos that teach your viewers something new about your industry or products. For example, if you're a beauty brand, you could create a video explaining the benefits of certain skincare ingredients. Or if you're a software company, you could create a tutorial on how to use a specific feature of your product.

By sharing educational content, you can position your brand as an authority in your field and build trust with your audience. Plus, educational content tends to perform well on TikTok since users are always looking for new things to learn and share with their followers. Don't be afraid to get creative and share your knowledge right from your TikTok account!

4. Funny Content

TikTok is known for its humorous content. You can create videos that showcase your brand's personality and sense of humor or even collaborate with popular TikTok comedians to create sponsored content. This can help make your brand more memorable and increase your chances of going viral (if that’s one of your goals)l.

Just keep in mind that the key to success with funny content is making sure it's appropriate for your target audience and demographics and aligns with your brand's overall messaging. If you want a way to add some humor to your marketing strategy, consider incorporating funny content into your TikTok videos.

5. Trending Challenges

TikTok is full of challenges that go viral. You can create videos that participate in these challenges and put your own spin on them. This can help increase your visibility and reach a wider audience. TikTok trending challenges are viral challenges that become popular on the platform.

These challenges can range from dance videos to lip-syncing to using trending sounds and even comedic skits. Challenges can go viral quickly and attract millions of views, which makes them an excellent opportunity for brands to increase their visibility on the platform.

By participating in a trending challenge or creating your own unique challenge, you can tap into the power of TikTok's algorithm and potentially reach thousands or even millions of users. Don’t forget to make sure that any content you create is in line with your brand's values and messaging.


In conclusion, there are many different types of video content that you can create for your brand's TikTok. By experimenting with different types of content, you can find what resonates with your audience and create a successful TikTok strategy for your brand.

Your TikTok content can include hashtag challenges, video duets, tutorials, answering FAQs, and more. Be creative and really show off your brand and what you want your customers to see! Just because it’s a TikTok for business doesn’t mean you can’t have fun with it.


15 TikTok Content Ideas for Businesses | Hubspot 

26 Free TikTok Ideas for When Your Imagination is Tapped | Hootsuite 

What is User-Generated Content? And Why is it Important? | Hootsuite 

Schedule a Demo

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.