Bring your Shopify website to life with shoppable video

Extend your content ROI indefinitely, improve site conversion by 63%, and boost session times by over 200%

All paid plans have a 14-day free trial. Cancel anytime.

Activate your Audience

In 2023, online shoppers prefer video.


of purchases are influenced
by video.


increase in conversion after watching related video.


of shoppers prefer video
to text & image.

Turn your content
into thumb-stopping
shoppable video

Effortless integration: customize to match your brand and seamlessly embed on your Shopify store in minutes.

Health & Wellness

Trusted by loved brands

Brands just like yours use Novel to bring their Shopify stores to life.

Fitish saw 9X ROI over Black Friday through sales driven by Shoppable Video

View on Site

goodwipes increases average session times by 213% through embedded Shoppable Video

View on Site

Bondeye Jewelry promotes their new charms collection with Shoppable Video

View on Site

What customers are saying:

This app has been a game changer for our website!!! The video content through Novel allows for our customers to feel closer to our brand and makes our website way more fun and engaging. The team is so easy to work with and helpful!! Couldn't recommend them more!!
Founder, Bondeye Jewelry
We have always wanted to incorporate a video experience for our customers, and this app does exactly that. The dashboard itself is very user-friendly, and the setup was very quick. The Novel team has been fantastic and always available when I have questions.
Founder, Fitish
Hands down one of my favorite Shopify apps! So relevant in today's consumer/content landscape and another great tool to keep our site sticky. Joe and his team were easy to work with and set up was quick. I was easily able to change/add content myself in the dashboard. Highly recommend!
Founder, The Gentle Pit