How Much Does It Cost To Work With a TikTok Creator?
There’s no denying the power of TikTok, which is one of the most important social media platforms in the world. It has over one billion users (with 210 million downloads in the United States). For brands looking to reach any audience in almost any age demographic, specifically ages 13-60, you need to be on TikTok.
If you’re not tech-savvy or not one to put yourself in front of the camera, all hope is not lost. You don’t have to spend hours learning the latest dance trends and memorizing the lines of popular voiceovers. Who has time for that? Not you — you need to focus on your business and ensure it runs as efficiently as possible.
Thankfully, that’s where TikTok content creators (or TikTok influencers) come in. Their job is to make engaging content for your brand, which can lead to increased sales or followers and improved engagement rates. These partnerships take influencer marketing to a whole new level.
Leave the dancing and lip-syncing to the pros, and keep reading to learn how much it costs to work with TikTok creators (and if it’s worth it).
What Kind of Content Can TikTok Creators Make?
The great thing about using a TikTok creator is that they can make any content you need to reach your target audience. From a silly trend video using your products to a detailed “how-to” guide, the options are endless:
- Product testing videos
- Sponsored giveaways
- Hashtag challenges
- Brand deals, sales, promotions, etc.
One of the great things about working with a creator is that they will have some of their own ideas prepared for you. They know what’s popular and attention-grabbing on the app, so don’t feel like you have to have every detail planned out or know exactly what you want.
That being said, it’s still important to at least have a general idea of what you’re looking for. You should know which products or services you want to highlight, but the creator you work with can help you plan out the rest.
How Much Do TikTok Creators Charge?
There are a lot of different factors that affect the pricing of working with TikTok creators. Sponsored posts or TikTok video content created specifically for your brand will differ in price. There will also be a huge difference in cost when working with micro-influencers or mega-influencers (like Charli D’Amelio). Basically, influencers charge based on the number of followers they have, and the number of views your TikTok user gets will influence their payouts.
In general, you can expect to pay more for a TikTok than you would for an Instagram post or Instagram story. The average cost of hiring a TikTok creator to create a sponsored video is over $3,000. That’s not to say that’s exactly what you’ll spend — it really does vary from creator to creator. Some sources suggest the average cost is closer to $1,250, but, as we said, it depends.
Small businesses are often better off working with multiple micro-influencers for brand awareness. For example, a nano-influencer (less than 10k followers) may only charge a couple of hundred dollars, or even work in exchange for product in some cases. You can work with a few micro-influencers (10k-50k followers) to extend the reach of your content while staying within budget.
Are TikToks Good for eCommerce Brands?
Yes! eCommerce brands can hugely benefit from having a TikTok account or utilizing creators. While platforms like LinkedIn are becoming more and more popular, TikTok is the best platform for eCommerce brands to take advantage of right now.
You can even repurpose your TikToks for shoppable video, which can lead to increased sales and an even higher ROI than just using the video on your social media alone.
Is It Worth It To Work With a TikTok Creator?
Overall, yes; in almost every case, it’s worth it to work with a TikTok creator. Just remember to stick to your budget, and make a plan that works best for you and your company. Content creation is one of the best ways to improve your follower count, run a marketing campaign, and get more customers.
If your customer base is on the younger side, it’s safe to assume they will appreciate a high-quality TikTok. Even those who are middle-aged are active users and know how to use the app. Remember, the main age demographic on TikTok is 13-60, which covers everyone from Gen Z to Baby Boomers!
You can measure the success through social media marketing metrics and the level of engagement on the TikTok video (such as video views, comments, etc.)
Do You Pay Creators Before or After They Create Content?
It all depends on who you’re working with. Each creator sets their own prices and timeline for payment. Some may require a deposit upfront, with the rest of the payment due after they create content for you. Others may accept the full payment upon completion of the campaign. Make sure to discuss this with the creator you’re working with before they start to work on content for you!
Conclusion
One of the best digital marketing tools you can utilize is working with a TikTok creator. These creators can really help to bring your product to life. Choosing the right creator with a following that aligns with your targeted demographic is key; these are the people you’ll want to purchase your product or sign up for your service.
While working with a TikTok creator isn’t the cheapest option, there are certainly cost-effective ways to do it, and it’s almost always worth the investment when done right!
Sources:
TikTok Statistics - Everything You Need to Know [Feb 2023 Update] | Wallaroo Media
Influencer Marketing Prices: How Much Should You Pay (2023) | Shopify
TikTokker Pricing Guide: Type of Budget to Expect for Influencer Marketing | Neo Reach
