How Can I Find Creators for My Brand?
In a world that’s driven by content, it’s more important than ever before to create excellent and engaging content for your brand. If you’re running a brand, you may not have the time to make the content you need to reach your target audience.
That’s where content creators come in. Whether you need someone to create TikTok video content, LinkedIn posts, or Instagram stories, finding influencers or the right creators to make high-quality content is key.
Let’s get into it; here are a few suggestions for finding creators for your brand:
Ask your brand’s followers who they’d like to see create content for you
Check the TikTok Creator Marketplace
Look to your own brand community/followers to see if there’s anyone you can work with
Utilize user generated content (UGC)
How To Approach Potential Creators for Partnerships
Once you have a list of potential influencers/creators that you’d like to partner with, it's important to approach them in the right way. One thing you could do is follow their social media accounts and engage with their content. Leave thoughtful comments on their posts and share their content with your audience. This will help you build a relationship with them before pitching your partnership idea.
When you reach out, be sure to personalize your message and make it clear why you think they would be a good fit for your brand. Highlight any shared values or interests, and explain how the partnership could be mutually beneficial.
It's also important to be transparent about what you're looking for from the partnership and what you can offer in return. Whether it's compensation, exposure, or access to exclusive products or events, make sure both parties are clear on the terms of the agreement before moving forward. Building strong relationships with creators can take time and effort.
Partnering With Creators: What To Offer and Expect
When partnering with creators, creating a mutually beneficial relationship is important. This means offering something of value to the creator in exchange for their promotion of your brand. What you offer them may differ depending on the types of content, but there will be some sort of compensation involved.
This can be in the form of a flat fee, commission on sales generated through their promotion, or even free products or services. It's important to be clear about what you can offer from the beginning so that there are no misunderstandings later on.
In addition to compensation, creators may also be interested in exposure. This could mean featuring them on your brand's social media channels or blog, giving them access to exclusive events or products, or even introducing them to other brands and influencers in your network.
When considering what to offer, keep in mind what you can realistically provide while also ensuring that it aligns with the creator's goals and interests. Creating a win-win partnership where both parties benefit will make you more likely to establish a long-lasting relationship with the creator.
On the flip side, as a brand partnering with creators, it's important to be clear about what you expect from them. This could include specific guidelines for how they should promote your brand (such as using certain hashtags or including links), deadlines for when content needs to be posted, and any legal requirements such as disclosures.
By setting these expectations upfront and communicating clearly throughout the partnership, you will both be able to work together smoothly and effectively.
How Do You Measure the Success of Your Creator Campaigns?
Once you've partnered with creators and launched your campaigns, it's important to track their success. This will help you understand what's working well and what could be improved in future campaigns.
Here are four metrics to consider tracking:
1. Engagement
Engagement measures how many people are interacting with your content. This can include likes, comments, shares, and clicks on links. By tracking engagement rates for each creator campaign, you can see which creators are generating the most buzz and adjust future campaigns accordingly.
2. Reach
Reach measures how many people have seen your content. This can be tracked through social media analytics or tools like Google Analytics for blog posts or website pages. By tracking the reach for each creator campaign, you can see which creators are helping you connect with new audiences and demographics and expand your brand's visibility.
3. Conversions
Conversions measure how many people took a desired action after seeing your content. This could include making a purchase, signing up for a newsletter, or downloading an app. By tracking conversions for each creator campaign, you can see which creators drive the most valuable traffic to your website.
4. Brand Awareness
Brand awareness is a metric that measures how familiar consumers are with your brand. It can be measured through surveys or by analyzing search volume for your brand name or related keywords. By tracking brand awareness before and after a creator campaign, you can determine whether partnering with certain creators has had a positive impact on increasing brand recognition.
These metrics should be used as guidelines rather than hard rules — every brand will have different goals and priorities when it comes to measuring success. By analyzing these metrics alongside other factors like budget and timeline, you'll be able to make decisions about future creator partnerships that will help drive growth for your brand!
Conclusion
Content creators can be an impactful part of any marketing strategy. Whether you want to increase your follower count or develop an engaged audience on your socials, content creation can help. Even using micro-influencers can make a huge difference in your branded content on social media platforms. You can find creators pretty easily just by searching through social media or creator marketplaces.
Once you have the video content you need from your creators, Novel can create shoppable videos for your website that can take your brand (and sales) to the next level.
Sources:
How to find & vet content creators for your next campaign | Sprout Social
What Is a Micro-Influencer, and Why Do Brands Use Them? | Built In
