Video is a powerful tool for engaging customers and driving sales on your Shopify website. However, videos can also be large, which can slow down your site and frustrate visitors.
There are a number of ways to compress video without losing quality. Here are a few tips:
Choose the right video format
The video format you choose can have a significant impact on the file size of your video. Shopify supports the MP4 video format, which is a popular option for web videos. MP4 files are typically smaller than other video formats, such as AVI or MOV.
Reduce the video resolution
The resolution of a video refers to the number of pixels that make up the image. A higher resolution video will have a larger file size. If you don't need your video to be in high definition, you can reduce the resolution to save space.
For example, if you have a video that is 1920x1080 pixels, you can reduce the resolution to 1280x720 pixels without sacrificing too much quality. This will reduce the file size by about half.
Lower the bit rate
The bit rate is a measure of how much data is used to encode a video. A higher bit rate will result in a higher quality video, but it will also have a larger file size. If you're willing to sacrifice some quality, you can lower the bit rate to reduce the file size.
For example, if you have a video with a bit rate of 10 Mbps, you can lower the bitrate to 5 Mbps without sacrificing too much quality. This will reduce the file size by about half.
Use a video compression tool
There are a number of free and paid video compression tools available. These tools can help you compress your videos without losing too much quality.
Some popular video compression tools include:
- Handbrake: A free and open-source video compression tool.
- Adobe Media Encoder: A paid video compression tool from Adobe.
- Compressify: A free online video compression tool.
- Zamzar: A free online video conversion and compression tool.
Use a video editor to trim any unnecessary footage
If your video is longer than it needs to be, you can trim it using a video editor. This will reduce the file size without affecting the quality of the remaining footage.
Optimize your videos for mobile devices
Most people watch videos on their mobile devices. If you want your videos to play smoothly on mobile devices, you should optimize them for mobile. This means reducing the resolution and bit rate of your videos.
Use a content delivery network (CDN)
A content delivery network (CDN) is a network of servers that deliver your videos more efficiently. This can help to improve the performance of your videos, especially for users who are located far from your server.
By following these tips, you can compress your videos without sacrificing quality and improve the performance of your Shopify website.
While the tips above will help achieve what you’d like for individual videos, we understand that this may be cumbersome to accomplish this at scale.
If you’d like a more scaled approach to embedding shoppable video feeds on your Shopify Storefront, request a demo of Novel today.