Why Add TikTok Videos to Your Shopify Website?
Incorporating TikTok videos into your Shopify website can bring several advantages:
- Enhanced Product Promotion: TikTok videos allow you to showcase your products creatively and engage potential customers in a captivating way, fostering brand awareness and boosting conversions.
- Increased User Engagement: TikTok's interactive and shareable nature encourages users to like, comment, and share videos. By embedding TikTok content on your Shopify site, you can encourage user engagement and foster a sense of community.
- Broadened Reach: TikTok boasts a vast user base, especially among younger demographics. Integrating TikTok videos into your Shopify store allows you to tap into this audience and expand your reach, attracting new visitors and potential customers.
How to Add TikTok Videos to Your Shopify Website
Integrating TikTok videos into your Shopify store is a straightforward process. Follow these steps:
- Find the TikTok Video: Identify the TikTok video you wish to embed on your Shopify website. Each TikTok video provides a share option that includes an embed code.
- Copy the Embed Code: Click on the share button beneath the TikTok video and locate the "Embed" option. Copy the provided embed code.
- Access Shopify's Theme Customization: Log in to your Shopify admin panel and navigate to "Online Store" > "Themes." Find your active theme and click on the "Actions" button, then select "Edit code."
- Locate the Relevant Page: Within the theme code editor, locate the page or section where you want to add the TikTok video. This could be a product description, blog post, or any other desired location.
- Insert the Embed Code: Open the corresponding template file (e.g., product.liquid, article.liquid) and find the appropriate section where you want to place the video. Paste the TikTok embed code into the desired location within the HTML.
- Save and Preview: Save your changes, exit the code editor, and preview your Shopify website to ensure the TikTok video appears correctly.
Best Practices for Embedding TikTok Videos on Shopify
To ensure a seamless integration and optimal user experience, follow these best practices:
- Relevant and Engaging Content: Choose TikTok videos that align with your brand and product offerings. Opt for captivating and high-quality videos that will resonate with your target audience.
- Strategic Placement: Embed TikTok videos strategically within your Shopify website. Consider placing them on product pages, homepages, or in blog posts to enhance the overall user experience and boost engagement.
- Responsive Design: Ensure that your Shopify website and embedded TikTok videos are mobile-friendly. With the majority of TikTok users accessing the platform via mobile devices, responsive design is crucial to deliver a seamless experience.
- Regular Updates: Keep your TikTok video content fresh and up-to-date. Regularly update the embedded videos to showcase new products, promotions, or trending content, keeping your audience engaged and interested.
- Copyright Compliance: Always respect copyright laws and obtain permission before embedding TikTok videos from other creators. Ensure that the videos you embed allow for embedding within third-party websites.
Integrating TikTok videos into your Shopify website can elevate your brand presence, engage your audience, and attract new customers. By following the steps outlined in this guide and adhering to best practices, you can seamlessly incorporate TikTok's captivating content into your Shopify store. Take advantage of TikTok's popularity, showcase your products creatively, and build a stronger connection with your audience. Get started today and embrace the power of TikTok videos on your Shopify website!
Please be aware there are limitations and drawbacks to the above steps which include:
- Videos may impact page load speed
- You are limited to one video instead of a feed of videos
- This process is not easy to replicate with videos on Instagram
- You cannot tag videos with products so that they are shoppable
- You cannot report effectively on their engagement data or sales results
If you’d like a more scaled approach to embedding shoppable video feeds on your Shopify Storefront, request a demo of Novel Today.
