Strengthen your Shopify storefront’s trust factor with video

Add top-performing brand video and UGC to your website in minutes and improve session time by over 200%.

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What customers are saying:

This app has been a game changer for our website!!! The video content through Novel allows for our customers to feel closer to our brand and makes our website way more fun and engaging. The team is so easy to work with and helpful!! Couldn't recommend them more!!
Founder, Bondeye Jewelry
We have always wanted to incorporate a video experience for our customers, and this app does exactly that. The dashboard itself is very user-friendly, and the setup was very quick. The Novel team has been fantastic and always available when I have questions.
Founder, Fitish
Hands down one of my favorite Shopify apps! So relevant in today's consumer/content landscape and another great tool to keep our site sticky. Joe and his team were easy to work with and set up was quick. I was easily able to change/add content myself in the dashboard. Highly recommend!
Founder, The Gentle Pit

You’ve got questions, we’ve got answers.

Description • When City Beauty came to Novel, they were looking to further optimize their paid ad funnel from a conversion perspective.

What is Shoppable Video?

Shoppable Video (also Video Shopping), combines video and product shopping into one media format.

This removes friction from brand video, enabling customers to purchase products directly.

Does Novel help me create the videos?

Novel’s specialty is video technology, not content creation, however, we’ve built out an expansive list of the best platforms for sourcing creator content.

Where do the videos come from?

Video’s can be pulled directly from your brand’s social platforms (Instagram & TikTok), or uploaded from your own storage sources; your computer, Dropbox, and Google Drive.

What aspect ratio of video works best?

While we support all aspect ratios, we recommend using 9:16 which is optimized for mobile devices.

Videos shot in vertical format see a 40% lift in impressions compared to videos using a square or horizontal aspect ratio.

What types of videos do you recommend?

While all types of videos can be effective in telling your brand story, we recommend a format that feels organic and is shorter in length (21 to 34 secs).

The highest performing video content is User Generated Content (UGC), or videos directly from customers.  Other video formats that perform well are 1) ‘founder-centric’ and 2) higher quality product unboxing and/or usage.

Can I sell multiple products per video?

Yes, you can sell multiple products showcased in one video!

Does Novel impact website page speed?

No, Novel does not impact site page speed. We use a combination of strategies to protect the user experience:

• Lazy loading video content. On the initial page load, Novel immediately renders a short clip of the first scene. Within 500ms to 1.5secs after page load, the full video asset replaces the short clip and the impact of the loading is never felt by the end user.

• Novel hosted video. Novel uses a one-line video reference ID to run a small script that plays the video. All video and its corresponding components are hosted and fetched by Novel.

Is Novel a Shopify App?

Yes, Novel is a private Shopify App that can be downloaded following a quick demo. Schedule your demo today!

Where does Shoppable video go on my website?

Novel Shoppable Videos are enabled for any and all Shopify pages. That said, we recommend adding a video experience directly on your home-page, just below the fold.  This will optimize the amount of engagement and sales conversions.

How do I contact Novel if I need support?

Reach out via email to