CBD beauty brand Fitish aims to help you create a self-care routine within your active lifestyle, naturally and effectively.
Black Friday & Cyber Monday is a huge weekend for brands and often leads to the biggest influx of organic & paid traffic as consumers flock to brand websites to start their holiday shopping and take advantage of huge deals. Fitish aimed to prioritize video on their site, knowing that video impacts 93% of purchasing decisions and 70% of consumers prefer it to other media, like image & text. With a tight timeline, Fitish needed a self-service tool that made the process simple and fast.
Fitish used their top performing Instagram Reels to create a homepage video shopping experience for their site visitors.
Viewers were presented with five videos featuring Fitish's best-selling products.
In order to best serve their customers in real time, they leveraged Novel to drive sales with top trending products for both Black Friday and Cyber Monday, achieving an ROI of 26x in just two weeks.
We have always wanted to incorporate a video experience for our customers, and this app does exactly that. The dashboard itself is very user-friendly, and the setup was very quick. The Novel team has been fantastic and always available when I have questions.